Most buyers decide in a few seconds of scrolling. Give them something worth stopping for.
Nearly every buyer meets your house on a phone, between other houses, with a thumb already moving. The first image and the first line decide whether they stop, and the ones who stop are the ones who book a showing. Most listings lose that moment to flat photographs and copy that reads like a spreadsheet. Your house gets the opposite: the rooms in their best light, the street it sits on, and a reason to care before anyone mentions square footage.
Six things that happen to every home I represent.
One standard, whatever the price. Tap any of the six to read more.
Scouted for light, shot on real glass, graded by hand.
Styled before the camera comes out, timed to the light.
Walk the house from anywhere. See how it sits on its street.
Listing copy written by a person, researched like a story.
What the Sotheby’s International Realty network actually does.
About two weeks from signature to launch, paced to your calendar.
Two weeks from signature to launch.
Five stages, always in this order, on a two-week runway that bends to your calendar. Nothing goes public without your approval.
Days 1 to 2. Walkthrough and plan
We walk the house together, room by room, at the hour it looks best. I take notes on what to fix, what to move and what to leave alone, and I write down what the house is actually selling. Within a day or two you get the plan for this address: the shot list, the schedule, the price conversation, and the date we go live.
Days 3 to 7. Preparation
Styling, small repairs, and the short list of things worth doing. Most of it is subtraction. Clear the counters, fix the thing that squeaks, paint the one wall that reads wrong on camera. I will also tell you what not to spend money on, which is usually the larger number. If a stager or a handyman is the right call, I have people.
Day 8. Production day
Film, photography, 3D and aerial all happen on one day, with one crew, instead of four separate visits. You leave for the afternoon if you can. It is the only day that asks anything real of you, and the whole calendar hangs on it, so we book it early and we protect it.
Days 9 to 13. Post and approvals
Color grading, the edit, and the copy, which gets written after somebody has stood in the rooms and looked up what happened there. Then it comes to you. Every film, every frame and every line goes public with your name on the approval, and nothing goes out before you have seen it.
Day 14. Launch
The listing goes live across the MLS and the Sotheby's International Realty network, the film goes out, and the first weekend of showings gets scheduled. From that point you get a written report every Wednesday: showings, feedback, traffic, and what I think it means.
Where the work travels.
Every listing goes out through the Sotheby’s International Realty network and its global website, alongside the local MLS and the major home search sites, so the right buyer can find your house wherever they happen to be looking. See how the global reach works.
Sellers on the marketing
Jennie L-G
Tanner
Luxury Real Estate Advisor License ID: 995701126
+1(504) 617-5184 | richard@richardhebertrealtor.com
Curious what this would look like for your house?