ABOUT RICHARD

A New Orleans real estate advisor who came to it the long way around.

I grew up inside a family business that designed luxury events, which means I spent my childhood watching adults turn empty rooms into something people remembered. I learned early that a room is a sequence. You come in here, you see this first, the light does that at seven, and by nine the whole thing has changed character. Nobody in my family called it design. They called it getting ready.

At eighteen I started working in global marketing: social media, graphic design, experiential live events, video production. I was young enough that people handed me the jobs nobody else wanted, which turned out to be an education. I learned how a brand sounds, how a frame gets built, how a crowd moves through a space, and how much of what looks effortless is really a schedule somebody kept.

At Tulane I wrote, copy-edited and researched for the school's academic journals. Academic writing is an unglamorous teacher and a very good one. You learn that a claim needs a source, that most sentences are too long, and that a reader is under no obligation to keep going.

After college I worked as an assistant to high-profile clients, and then as an interior design selections buyer. The first job taught me discretion, which is a skill rather than a personality trait. You learn what is yours to repeat and what is not, and you learn that the people worth working for notice which one you choose. The second taught me specification. What a slab costs. What a lead time does to a schedule. Which finishes survive a family, and which ones photograph beautifully and then chip.

Real estate pulled all of it into one job. A house has to be understood, then prepared, then photographed, then described, then negotiated, and every one of those is a craft somebody spent years learning. I had spent years learning several of them by accident. Eight years ago I started putting them to work in the same place at the same time.

So I approach a listing the way I would approach an event. What is the arrival. What do you see from the sidewalk, from the front door, from the top of the stairs. Where does the afternoon light land, and what does the house look like at that hour instead of at noon on a grey Tuesday. Then it gets built: a film, editorial photography, a 3D walkthrough, aerial frames, and copy written by somebody who actually stood in the rooms.

I live four blocks from Bayou St. John. When somebody asks what it is like to live here, I can tell them about the walk to Fair Grinds, the boil that takes over the neutral ground in April, and the week in spring when the whole street smells like jasmine. I work in Uptown, the Garden District, the Lower Garden District, Esplanade Ridge, Mid-City and Lake Vista. Six neighborhoods, which is a limit I set on purpose. I would rather know six places completely than twenty passably.

What I am best at is the house that did not sell the first time. When a listing expires, something in the strategy was wrong, and it is almost never only the price. Taking one of those on and getting it sold is the work I am proudest of. Everything else is in service of the same idea: a house should be understood before it is judged.

  • 5 Stars

    Across 52 client reviews

  • 8 Years

    Advising buyers and sellers in New Orleans

  • 5 Years Running

    Top Real Estate Professional, New Orleans Magazine

A few things I believe about houses

And a few you can hold me to.

A house should be understood before it is judged.

Most listings ask a buyer to decide from eleven photographs taken at noon. I would rather show a house at the hour it is actually good, say what it was built for and what has happened to it since, and let somebody make up their mind with the real information in front of them.

The advice comes from me.

Liz keeps the week running and will often be the first person you reach, which is deliberate, because she is good at it. When you ask what you should do, though, the answer comes from me, and it comes within a business day.

Every house gets the same production.

Film, editorial stills, 3D, aerial, and copy that a person wrote, at every price. I have never been able to explain to myself why a double in Mid-City deserves less care than a house on Prytania, so I stopped trying to.

You will hear the unwelcome thing early.

If the price is wrong, if the kitchen is the problem, if the neighborhood you have fallen for does not fit the way you actually live, I would rather say it in week one than let the market say it in week ten. Discretion is not the same as agreement, and I learned the difference working for people who needed both.

Recognition

Glad to have them, and not the reason anybody should hire me.

Top Real Estate Professional

New Orleans Magazine. Five consecutive years.

Best in Real Estate

Voted by readers of New Orleans Homes Magazine.

Crescent Sotheby’s International Realty

617 Julia Street, New Orleans. Louisiana license 995701326.

You will also be working with Liz Wallace.

Liz has called New Orleans home since 2008 and works with her own buyers, sellers and leasing clients. On my listings she handles scheduling and showings, and she is as reachable as I am.

Let’s start with a conversation, not a contract.

Nothing on that page commits you to anything.